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Digitalisation of Local Singapore Businesses: Key Statistics

How far Singapore SMEs have digitalised: IMDA figures on adoption and AI, the digital economy's share of GDP, and internet and social media use.

  • By the Lookup team
  • Updated
  • 2 min read

This page replaces a 2023 version that listed marketing predictions and social media tips attributed to blogs. Those items were not statistics about Singapore business digitalisation, so they have been removed. The figures below come from Singapore's Infocomm Media Development Authority (IMDA) and from the DataReportal / We Are Social Digital 2026 report. Each is labelled with the year it covers.

SME digital adoption (IMDA)

According to IMDA's Annual Report and Singapore Digital Economy Report 2025, which covers 2024:

  • 95.1% of SMEs adopted at least one digital area in 2024, up from 94.5% in 2023.
  • SMEs adopted an average of 2.3 of six digital areas in 2024, up from 2.0, so adoption is broadening as well as deepening.
  • 97% of SMEs adopted at least one sector-specific digital solution, up from 85% the year before.
  • SME adoption of AI rose from 4.2% in 2023 to 14.5% in 2024.

The takeaway is that basic digital adoption among SMEs is now close to universal, and the gap is in how deeply businesses use digital tools. Adoption of AI-enabled solutions is growing quickly from a low base.

Government support

The Digital Enterprise Blueprint, launched in May 2024, sets out support for businesses at different stages of digitalisation. IMDA's programmes for SMEs include the Productivity Solutions Grant and the SMEs Go Digital programme. Grant rules and funding levels change, so check IMDA and Enterprise Singapore for what is currently available.

The digital economy

IMDA's Singapore Digital Economy Report 2025 put the digital economy at S$128.1 billion in 2024, or 18.6% of GDP, up from 18.0% in 2023 and 14.9% in 2019. More than two-thirds came from sectors outside information and communications, with finance and insurance the largest of them. The 2026 edition of the report, covering 2025, reports that the digital economy grew to S$144.1 billion, or 19.3% of GDP. The 2026 report also revises the 2024 share to 18.8%, so use the figure from the edition you are citing.

Internet and social media use

DataReportal's Digital 2026 Singapore report, which draws on year-end 2025 data, reports:

  • About 5.78 million internet users, equal to 98.4% of the population.
  • 5.33 million social media user identities in October 2025, equal to 90.6% of the population. A user identity may not be a unique person.
  • Singaporeans spend an average of about 17 hours a week on social platforms.

For a business, this means almost every customer is online, and discovery on search and social platforms is the norm. Platform user counts, algorithms and best practices change often, so rely on each platform's current documentation rather than older posts.

Sources

  • IMDA, Annual Report and Singapore Digital Economy Report 2025 and 2026.
  • DataReportal and We Are Social, Digital 2026: Singapore.
  • Ministry of Digital Development and Information, Digital Enterprise Blueprint.